Knowing it is a flop ?

There was one thing which struck me recently one my way back to Hosur from my home town. There is very good multiplex near salem bus stand (ARRS Multiplex) . I happened to see it everytime i go to salem Bus stand.

I saw a poster in front of the multiplex saying (Audio casette free for those who watch this movie getting a balcony ticket). If i remember correctly the name of the movie is Arpudham. Wht a marketing tactics ?.. Awestruck by it.. I dunno whether they want to ditch off the unsold casettes or whether they want to gain the audience for the movie by giving free tickets.

I think this is becoming a trend in tamil cinema these days. People invest their hard earned(??) money in producing movies with newbies knowing that it would be a flop. Do they want to get popular just by entering into the movies and showing their faces? or is it they just simply love cinema and doesn’t get the guidance from there. This is where i love the character of one such guy. He is none other than Oscar Ravichandran. He is the happening producer in tamil, but till not many out the industry had seen his face. Even i was trying for a photo of him . Can anyone help me with it ? Not eveyone will make movies like Sethu, Chitiram Pesuthadi with new faces everywhere and make them hit. It doesn’t even happen once in a blue moon(Such rarity is the case).

I know a couple of such people who were part of film production. They were not faring very well in this mystery business. But till now they never lost interest in the movies. Recently one such movie is released. Everything is new in the movie other than the supporting actors and the music dept. The movie was made with the budget of 2.7Cr(as said by him) and released with 30 prints. ie., it has to collect atleast 9L in each centre to breakeven atleast. None other than the superstar can collect more. I happened to watch it. Not worth to say anything about the movie. Even i would direct a better movie. Remember it was also one of the movies affected by the sivaji mania. This movie was supposed to be released for tamil new year. It was postponed till last week due to the sivaji fever.

I asked the guy about his next plan after this terrible experience. He said they will produce one more movie to compensate this with a much familiar hero. But this time the director is the producer himself who doesn’t have any experience behind the cameras still. This is where i was spell bound. Is it because of his love for the movies or because he wants to become popular with media showing his face all around. Though i wished him the best, I’m still not convinced why do they make such movies and lose out their money knowing it is a flop ?